Being innovative is no longer enough.
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The Problem |
The Premise |
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Companies are putting more resources than ever into to producing innovative solutions, yet 94% of executives express dissatisfaction with their company’s innovation performance. That’s because while innovation is still critical, it’s no longer enough. To win, you have to be transformative.
While nearly eight in ten CEOs believe their company is at or near the cutting edge of innovation, their reliance on technological innovation and digital transformation to fuel their competitive strategy provides dismal results. |
By contrast, the best innovators today, companies like Netflix, Apple, Airbnb, and others find success by being the new entrants into the markets they transform. They take on existing markets and create larger opportunities and new competitive dynamics that increase their advantages and turn incumbent strengths into weaknesses.
Transformative companies aren’t first movers who invent new products; they’re game-changers whose category-creating solutions deliver new and better customer outcomes, altering industry structure, and radically changing and reframing existing markets. |
Building A Transformative Advantage
Companies can create a Transformative Advantage when they begin by shifting the focus on innovating customer outcomes which radically changes the basis of competition and naturally expands markets. They lock in their advantage by embracing structural innovation to create unique capabilities and reframe industry structure. Read more about the key concepts in Transformative below.
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Key Concepts |
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You’ve spent a lot of time trying to build innovative products, but have you enabled your organization to be truly transformative? Understand the concepts from the research behind Transformative here. These timeless principles will help you become more adept at creating game-changing innovation.
Opportunities and Roadblocks
Organizations can overcome the hurdles to game-changing outcome innovation when the recognize the patterns and roadblocks.
Creating a Game-Changing Innovation Strategy
Understand how to build category-creating solutions that redefine markets, align to new company capabilities, and create long-term advantages.
Innovating to Win
Build a new approach to market entry that identifies and attracts new customers, expands markets, and creates more profitable business models.
Retooling Your Organization
Learn how to align your organization to drive differentiation, create a culture that feeds strategy and innovation,
and identify and overcome challenges faster than your competitors.
and identify and overcome challenges faster than your competitors.
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Tell Me When Transformative is AvailableTransformative will be published Summer 2022 in hardback, ebook, and audiobook.
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