Next Concept: New Customer Orientation
German mathematician and astronomer Johannes Kepler declared that “nature loves simplicity and unity.” There is ample evidence to believe that customers love simplicity as well. While we are barraged continually by complex products and services, and we tend to gravitate to the simplest solutions, often with excitement or relief.
We live in a world where technical innovation is a constant, often bringing with it added complexity. Incremental innovation often causes companies to pile on new features. Simplified solutions, particularly those that offer a simple and clear value proposition, are the most attractive.
The best companies fully adopt the principle of simplification to their advantage. They create high customer value by simplifying their product or service down to the most basic and essential elements. They are also clear about what they offer and what makes them valuable and different.
This simplification is different from our concept of merely reducing the number of features in a product or service. It is a mission-driven approach that retains in mind the company’s mission and the emphasis on value in the customer experience, focusing on that to the exclusion of all else.
Explore this and other topics in the upcoming book Transformative.