Why is corporate venturing such an important trend? The rapid speed of technological change, the hyper-competitiveness of markets, globalization, lower costs of market entry, and the emergence of micro markets segments that can quickly turn to larger threats are making corporate venturing an imperative for virtually every enterprise.
With a growing number of corporate investors, there has been a need for a “how to” book on corporate venture investing. Why? If corporations are to rely on their corporate venture capital groups to guide them through the uncharted waters of competitive markets, or expect them to pave the way to access new innovations or support their strategic initiatives, they will need their CVCs to execute well. That execution is based on two factors: how much the CVC can deliver returns, both strategic and financial, to the corporation, as well as how much differentiated value the CVC can add to the companies in which they invest. Without the former, CVCs will fail their corporate mission. Without the latter, they will not get access to most interesting, hottest, most beneficial or otherwise strategically relevant investments.
That’s why it’s good timing for the release of Masters of Corporate Venture Capital. The book, written by Andrew Romans, author of The Entrepreneurial Bible to Venture Capital, the definitive guide to venture capital, and an active Silicon Valley VC, brings together essential information on the how and why of corporate venturing that every corporate VC needs to know.
I had the good fortune of writing the foreword and contributing to the content of the book and think it fairly captures the three voices, CVCs, VCs, and startup founders, to help CVC investors understand how to optimize their organization for success and forge those rough, uncharted waters.
As a former MD at Intel Capital, a consultant that has advised corporations in setting up CVC groups, and as an entrepreneur that has taken a corporate investment, I am sure you will enjoy this book and benefit from the many insights of the dozens of people that have contributed to it.
 National Venture Capital Association Q4 2015 Corporate Venture Investing